WHAT IS NEXT UP?
Next up is an app to inform people of nearby events that are ongoing or
about to start In a simple and fun way that facilitates immediate decision
making.
There is a joy in doing things spontaneously. Often it is necessary to plan ahead for an event or trip. This can take / large amounts of time and can take away /the novelty of an experience. There is no shortage of apps and services to help you find ideas on things to do in your home city or while traveling but we found they are for the most part geared for planning ahead. We wanted something for immediate decision making. Something for when you find you have some extra time, your plans have gone awry, or you weren't planning on doing anything but are now in the mood to get out.
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WHY DO WE DESIGN THIS?
WHO DO WE DESIGN FOR?
Urbanites
People who live in city and looking for something to do on short notice.
Travelers
People new to the city and try to explore some engaged events in
a spontaneous way.
DESIGN INSIGHT
We wanted the app to have as low a cognitive burden on the user as possible so we wanted to Minimize options shown the user at any given time we decided to restrict events displayed in the app to either ones currently ongoing or that will be happening in no more than 3 hours. It should be a simple, light, and easygoing experience.
2.Events
Failture
NextUp will then generate a batch of 10 easily accessible options based on GPS location. The events on the carousel screen feature large images with minimal information, such as price and distance for each event. And the events present as a loop for user to swipe.
1.Mood
Our final design took elements from all of the prototypes we tested early on in the process. During onboarding users are prompted to select a mood or personality that resonates with what they would like to do at the current moment.
DAY
NIGHT
3.Meh
If a user is not interested in an event they will be able to remove from their pool of options by swiping down. in the way, the cards decreased to narrow down options
4.Check In
If the user says meh to their first batch of 10 events. NextUp will check in with the user and provide them with 10 new events that might deter infinite scrolling and choice overload.
Once the user swipes up on an event they are interested in, they enter the events detail page where they will find additional information on the event .From this details page users can also access instagram images from the event and if they are interested in going the app will bring them directly to navigation.
5.Navigation
SCENARIO
PROCESS
Brainstorming
First, we tried to write down general topics that we might be interested in and vote for top three. We got some tough topics such as travel, collections, museum.
Research / Idea developing
Then we started to develop different concepts of the three topics and did the research at the same time to find the potential ideas of the topics.
Pick topic
After iterated the rough ideas, we presented them to other designers and see the feedback. Eventually, we decided to stick on Travel which is widely designed and pretty challenging.
Interviews
After iterated the rough ideas, we presented them to other designers and see the feedback. Eventually, we decided to stick on Travel which is widely designed and pretty challenging.
"Yelp and Google can be overwhelming, too many options and choices. I personally don’t trust or pay attention to the reviews."
"I will walk around and randomly go to the restaurant. It’s hit or miss but I don’t mind the risk because I’m traveling."
"Pictures motivate me to go to a place if I don’t know much about it."
"I don’t always want to go to the same type of event. It depends on the mood I’m in."
"When I’m deciding to do something the same day I’ll plan it rarely more than a few hours in advance."
Paper Prototype & Flow Testing
Building off this research. We created the quick paper prototype and tested with some people to facilitate our user flow and interactive experience. Make sure the ideas are as simple as possible but understandable.
Interface Mockup &
Micro Animation Testing
To understanding more users' need and reaction, we made several mockups and prototypes including some micro animations to test prioritizing different information. In one we emphasized the location, and in another, we emphasized images of the event.We also tested different ways to filter the event by mood.
